I was thinking about all these good bacteria health drinks. Y'know, the ones with L. casei Imunitass in and 'good bacteria' that all the health junkies are drinking as part of their daily routine. It kinda hit me that it's all a big scam.

Well firstly, 9/10 people probabl don't know what L. Casei Imunitass (L.CI) actually IS. -.- The response you'll probably get by asking someone in the street would be "Good bacteria" or "that stuff in Actimel". (Actimel is a health drink containing 'good' bacteria.) I did a little research, and it turns out L.CI is actually a strain of bacteria which is bred in laboratories, and supposedly helps the immune and digestive system function.

Extract taken from Actimel's site:
· contribute to the maintenance of the immune system (7),
· quicken the action of enzymes in the intestinal flora (8)
· lower the instance and duration of acute diarrhoea in children (9).

You'd think that Actimel would be marketing this to people with sickly health or digestive problems, wouldnt you? But no. They've marketed it as a family health drink; to health concious women in particular. Middle-aged women are all to eager to find another health/weght loss gimmick nowadays...

Y'know what though? It tastes good. Like a really sweet fruity milkshake. I checked the ingredients... Yoghurt, milk, liquid sugar, dextrose, stabilisers (modified tapioca starch, pectin), flavouring... It's basically mouldy milk packed full of bacteria, sugar, sweeteners, flavourings, and preservatives, yet they sell it AS A FUCKING HEALTH DRINK. XD Awesome.

On the side of the pack, they added a little information on how Actimel 'works'.
"A combination of busy, hectic lifestyle and an unpredictable diet can cause an imbalance withing your body, which could weaken your natural defences."
*cough*_bullshit*cough*
"With its unique culture L.casei Imunitass (reg.trademark), a DANONE ACTIMEL each morning works with your body to help support your body's natural defences."

Notice how most of that text is persuasive writing, rather than actually explaining how it 'works'. They're really playing on people's paranoia with the health card. D: "Oh noes! If I don't drink this, my bowels will get all clogged, and my immune system will shut down!" ¬¬ People, if you want a healthy immune system and digestive system, just eat healthily and get lots of exercise. Drinking Actimel is not a shortcut to getting healthy, and in my opinion, it's probably more healthy to NOT drink this shit, on account of all the sugar and artificial crap they throw into it.

But it does taste very nice. :3